The changing face of the content…Side show from kerela Toursim

Till some time back, content used to be understood and encapsulated within the 26 letters of the alphabet, until it progressed from being a ‘King’ to ‘King Maker’ to the Universal content paradigm of Google. Play-makers like Adobe jumped on to the content wagon once Google started deciphering the flash based neon signs. To say that the ‘Web content’ has come off age would be super-under-statement to say the least. Now content is generated as a bundle of text and pixels. Tools, technologies and testing methodologies are revolving around the optimum ratio of textual content and graphical pixels – Thanks to Mr. Taguchi and others of his elk , we have been perfecting ourselves in getting the best ratio from a marketing angle.

A recent news item caught my eye – ” Kerela Tourism’s global consumer travel site had been selected for the best site for the prestigious award ‘PATA Gold Award 2010′. That’s a great achievement for a state management site, where the emphasis has always been on information assembly and classification rather than on usability and user sensibilities. A quick glance at the Kerela Tourism site justifies the prestigious award.

I felt compelled to bring the site to your notice – So, i divided into 2 easy parts for a viewer like me who has a million other things in queue….

Part1….Striking elements:

[1] Clean, Text-less persona – uplifting

[2] Captivating graphics

[3] Multi-lingual viewing option

[4] Unambiguous message for the visitor

Part2….Striking elements:

[1] Service / Information: Targeted & graphic-based services segments

[2] Colors utilized on the site symbolize the theme of the website

[3] User-friendly text

[4] Predominance of white space throughout

[5] Relevance of the graphics and text in all the segments