1) Project Review

a)     If this is for an existing website

• Re-evaluate the current  copywriting
• Find the flow of the site, and benchmark the process of navigation, the usage of keywords and their relevance to the site.
• Mark out the text, structure of the text, and language where improvements can be made.

b)    For beginning a new project

• Take a good look of the site map before beginning. This will help you place the text properly.
• Check on the requirements of the client  with reference to the quality and design of the content.
• View other competing web-sites and their content collaterals submitted by IC.

2) Obtain all Inputs  from the Client

• All brochures, manuals, and other relevant literature available from the client must be collected before we start.
• Don’t forget to draw a collateral agreement, marking out all that he is expecting from you at this point of time.
• Take a list of all the competitors he has in mind. This will help you study and evaluate where he stands.
• If you would want to interact with the viewers to collect their opinions and suggestions, obtain consent from the client.

3) Copy Writing

In fact, this is where copywriting really starts. Now that you know all that you needed to create an effective copy write-up, following points must be kept in mind while creating the copy of the text to be put on site. SEO copywriting must go through a process to be effective.

• Visualize and chart out the contents. Prepare a map of the requirement and how effectively you are going to put the content.
• Write down the collaterals and competitive research information you did on the pages.
• The nature of the industry of the client must be properly understood. It would also be proper to acquaint yourself with the local linguistic nuances & social norms pertaining to the geographical location. The cultural ethics and values of the region also need to be well understood.
• It would now be possible to maintain a logical flow in the content write-up within and outside the page, which is not just important, but essential for good copywriting.
• A good understanding of the human psyche & emotions come very helpful in making an effective copy write-up.
• The write-up must be in a proper format and in alignment with the functions of the page. A proper placement of Descriptions, Titles, Call-to-Action Buttons, Information Solicitation, etc, should be taken care of.

4) Reviewing Content & Encourage Feedback

Reviewing and modifying content can be helpful. This can be done through a review & request form provided on your page. You can keep track of the changes in this way and work on future improvements in time.