Wordchillies » quality content

Writing for the Web – Keep Evolving

Pete Tuvol — Wed, 17 Feb 2010 11:24:17 +0000

Content and content presentation is bound to the technologies that work on the web, and is susceptible to change and evolve with the algorithms ruling the search engines. This fact cannot be denied that all content put on the web today is intended and designed to rank better on search results. Keywords are the guiding lights illuminating the path content creation is now expected to take. This may go on for the fact that the search engines today are not really ‘so smart.’ It will take a while before they get better, efficient and completely evolved, where keywords and content manipulation will have no meaning left to bank upon. For the time being however, keywords are all that we have.

Start With SEO Basics

This is true, “If content can be searched on, then it can be optimized for better performance in search.” However, the definition of the SEO is and will mostly be changing by the day. As for the moment you can make the most of the resources and optimize your videos, images and even audios. This can only be made possible through relevant meaningful content and links. They are of immense help and will enable you make better use of SEO tactics in your online presence.

Some More SEO Tips

After compiling your keyword glossary, you could make use of a keyword tool in order to target your audience efficiently.
Do not get carried away, optimize your content for the readers first. Now, go back and make adjustments to make this search engine friendly without damaging the script.
Never overlook and make sure to the use of keywords in the title, sub-heading and the text body. The title is the most important place where the presence of the keyword makes ultimate sense. However, do not stuff keywords just for the sake of them being there. Logical and relevant presence will alone make sense, so that your piece is visually appealing and easy to digest.

Normally, keywords appearing for about 2/4 times, in a 400/500 word release is just fine.

Making Press Releases Work

Traditionally a press release is just another type of announcement. However, an online press release, like all online content, is so much different that you can do more than just pitching a message or an event. You could even inspire calls to action, add you onto Facebook, or even make a call. You could even take the reader to a landing page for optimization analysis. Look at these as more than a one time thing, what with your links in place, a press release is your very valuable investment and asset.

Welcome to Wikimedia – Free Content Online

Suhasini N — Thu, 11 Feb 2010 05:45:43 +0000

“Imagine a world in which every single human being can freely share in the sum of all knowledge.” This is the Wikimedia commitment.

Wikimedia, owned and operated by the Wikimedia Foundation is a non-profit foundation devoted and dedicated to bring free content to the world through the internet. The stated goals of the Wikimedia Foundation is to develop and maintain open content on Wiki based Projects, and to provide these to the general public free of any charges. This acquired name “Wikimedia” was first coined by the American author Sheldon Rampton in a post to the English mailing list in March, 2003.

The Wikimedia Foundation relies heavily on the generous support offered by the users themselves. The Foundation is incorporated as a 501©(3) non-profit organization in the United States, where donations from US citizens are tax deductible. Wikimedia Foundation Inc. is presently headquartered at San Francisco, USA.

Following is the list of Content Projects relating to Wikimedia –

Wikipedia – The Free Encyclopedia with multilingual content
Wiktionary – A Wiki-based Open Content dictionary
Wikiquote – A Free Online Compendium of Sourced Quotations
Wikibooks – A Free Library of Educational Text Books
Wikisource – The Free Online Library of Free Content Publication
Wikinews – The Free News Source Where You Can Write articles
Wikiversity – Open Learning Community
Wikispecies – Free Species Directory
Wikimedia – Incubator
Wikimedia – Commons
Wikimedia – Meta Wiki
MediaWiki – Free Software Wiki Packages

Helping to contribute and collaborate makes it simple and easy. The idea behind the basic Wiki concept is just this. It is willing to provide us with an online platform where we can pool in our resources and build something which all of us in the future can make use of. Wiki will only check the genuineness and authenticity of the subject and help preserve and maintain the database. Terrific idea, and terrific work combined with some non-profiting motives are spelling out some online wonders, which shall be very difficult to duplicate. The entire global community using and building Wiki’s resources sincerely hope that Wiki, some day will come out of the red and make some money without compromising.

Globalizing Collective Online Resources

The best part of Wiki products and packages is that they come in many languages, so that a truly global community can benefit using Wiki’s services. Then, the content is always open to editing, which again makes the material more substantial and truly updated. It is no wonder that most Wiki’s sites are in the best lists and highly rank on all search engines. Wiki products, as time goes by are turning to be the most popular and most frequented websites.

Keywords: Are they getting undue importance?

Pete Tuvol — Mon, 28 Dec 2009 06:11:27 +0000

In ancient ages people thought that the sun and stars revolve around the earth. It turned out to be otherwise. The same paradox applies to the web. Earlier we thought that search engines go around in web, but it seems the whole web has come to revolve around the search engines. Further inwards, keywords were meant to make rounds of search engines; but now it seems the whole search engine philosophy revolves around the keywords. Or, are we going wrong?
The web of earlier era was like free flowing and ever expanding galaxies within the earth’s ether. There were no restrictions. It let all the physical boundaries go burst and the blood of creativity flow. Going by the URLs was still the norm and people had URLs on the tips of their tongue or fingers.
This expansion was so rapid and beyond the ken of the common user. It became impossible for the users to keep track of websites sprouting at every node. The search engines woke up to the reality that users are looking for something to help them sort out searches and provide for one-point gateway to whatever they needed. That was the time search engines descended on the psyche of the net users.
Keywords became the master-key to get whatever information one needed on the web. The time since words became keywords, the direction of the revolution of the web reversed. Websites, networks, contents, blogs… everything started revolving around keywords. It has come to such a stage that we need to decide the keyword before jumping into the web-wagon. You must finalize your keyword before doing a search, designing a website or writing content.
Keywords provide you a cliff to go bungee jumping into the web. But ultimately, this cliff, platform or gateway has become more important than the web itself. It has curtailed the freedom of using the web and writing content, as search engines are using their spy-eyes to record every key-stroke. The search engine is also keeping track of the traffic. But it is interested in watching which vehicle you use rather than where you go.
Is too much emphasis being laid on the keyword? Agreed that key permits you to enter the house, but are we giving more importance to the key than the house?

Content Writing: Art or a Science?

Suhasini N — Mon, 30 Nov 2009 10:38:13 +0000

Changing mediums of communication have thrown open many new avenues within the field of writing; and content writing is the one amongst it that is much in demand and growing by every keyboard press. Though it is basically a type of writing, it has certain strict regulations. That creates a platform to discuss whether content writing should be treated as an art or a science.

It’s an art

There should not be any doubt that writing is an art form. Like dancing, painting and singing; writing is also regarded as one of the art forms since ages. Good and prolific writers are always revered like gurus by the disciples of writing. Content writing, basically being a type of writing, qualifies to be called an art.

The only feature of content writing that differentiates it from other types of writings is that it is for the electronic media. Traditional mediums like pen and paper are not availed for content writing. That does not mean that it does not need basic skills required for an art form. Like any other art form, flair for writing is born within and it cannot be inculcated from outside.

It is a science

Content writing does not have a freedom like other forms of writing. It has many limitations and techniques involved. Writing for specific readership, limitation of word length, use of keywords, and its density, creating hyperlinks, etc are some of the features of content writing that makes it more like a technique.

Unlike other types of writings that give you freedom to explore various aspects, content writing is basically done keeping specific readership and electronic media in mind. An author can give personal touches to the other types of writings, whereas content writing does not allow anything other than a professional touch.

Well, the debate is open for all. Do bring out your points of view.

Quality Blogs generate Quality In-bound Links

Suhasini N — Sat, 31 Oct 2009 08:59:47 +0000

What we already know is that blogs are able to generate inbound links, but what needs here to be understood well is that ‘only quality blogs would be able to generate – quality inbound links.’

Never take the reader for granted. Only if he likes the contents that you have provided on the page, then alone is he going to follow the links which you provide.

If the content is unable to generate interest, and be able to contribute insights & information, the links which were placed for him to follow may just go wasted.

We would rather do well to pay attention to these factors while publishing blogs:

Quality Content: This is very important and without which all our other efforts would be baseless. There are many other ways of link building as well, but writing quality content is the cheapest and probably the safest way of building in-bound links in a natural and organic way. Slow, but steady is a sure way to winning any race.
Notifying Other Bloggers on Our Posts: Simply letting the other relevant blog writers know about our posts is healthy. If they respond, like, what you have to say on the subject, good, this might even be helpful in link building. Never get offended if they do not show interest, or lack time. Any positive gesture from their side will help build your page rankings on the search engines.
Directories: There are loads of directories on the net, and many of which offer free submissions. Begin with a check on the list of blog directories, and submit links to your key pages, with the appropriate keywords in the links. This is a good way of generating inbound links and a very useful strategy. Some directories like www.dmoz.com are valuable and highly respected by Google as well.
Interlinking Blogs: Networking between sites is a great advantage since they are linked with one another. Bloggers are increasingly joining such blog networks to enjoy the benefits of multiple sites and writers working together. Doing this will give you complete control over how your sites are linked to multiple domains.
Buying Links: Many professional Web masters are having budgets for purchasing links from other relevant, well ranked and reputed sites in order to improving upon rankings. However, think better, before you go for this because Google is cracking down on these practices. They can’t get them all, but some will fall, and get penalized.
Swap Links: Many bloggers go in for this type of arrangements where I link your site, and you link mine. If this happens in a natural growth, so fine. But caution for the strategic and formal arrangements of swapping links is that the search engines have developed methods for tracking such strategies, and if found, are devaluating these links.

There also are other methods people try, like triangulated interlinking. Where A links to C in exchange for D linking to B. Making overtime use of owning multiple sites. B &C sites have the same owner, and a similar case with the A & D sites. You’ll find a variety of systems that profess to take care of such arrangements around you. But beware, it wont be long before Google will catch up on this too.

The safest and the best policy is to link the site to your blog if you feel your readers would benefit from. If this gets reciprocated, fine. Otherwise, you lose nothing that you have.