http://www.papertip.com/blog Letters & Words! Sat, 22 Oct 2011 10:41:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.papertip.com/blog/keywords-are-they-getting-undue-importance.html http://www.papertip.com/blog/keywords-are-they-getting-undue-importance.html#comments Mon, 28 Dec 2009 06:11:27 +0000 Pete Tuvol http://www.papertip.com/blog/?p=225 In ancient ages people thought that the sun and stars revolve around the earth. It turned out to be otherwise. The same paradox applies to the web. Earlier we thought that search engines go around in web, but it seems the whole web has come to revolve around the search engines. Further inwards, keywords were meant to make rounds of search engines; but now it seems the whole search engine philosophy revolves around the keywords. Or, are we going wrong?
The web of earlier era was like free flowing and ever expanding galaxies within the earth’s ether. There were no restrictions. It let all the physical boundaries go burst and the blood of creativity flow. Going by the URLs was still the norm and people had URLs on the tips of their tongue or fingers.
This expansion was so rapid and beyond the ken of the common user. It became impossible for the users to keep track of websites sprouting at every node. The search engines woke up to the reality that users are looking for something to help them sort out searches and provide for one-point gateway to whatever they needed. That was the time search engines descended on the psyche of the net users.
Keywords became the master-key to get whatever information one needed on the web. The time since words became keywords, the direction of the revolution of the web reversed. Websites, networks, contents, blogs… everything started revolving around keywords. It has come to such a stage that we need to decide the keyword before jumping into the web-wagon. You must finalize your keyword before doing a search, designing a website or writing content.
Keywords provide you a cliff to go bungee jumping into the web. But ultimately, this cliff, platform or gateway has become more important than the web itself. It has curtailed the freedom of using the web and writing content, as search engines are using their spy-eyes to record every key-stroke. The search engine is also keeping track of the traffic. But it is interested in watching which vehicle you use rather than where you go.
Is too much emphasis being laid on the keyword? Agreed that key permits you to enter the house, but are we giving more importance to the key than the house?

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