Wordchillies » keyword analysis http://www.papertip.com/blog Letters & Words! Sat, 22 Oct 2011 10:41:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Keywords: Are they getting undue importance? http://www.papertip.com/blog/keywords-are-they-getting-undue-importance.html http://www.papertip.com/blog/keywords-are-they-getting-undue-importance.html#comments Mon, 28 Dec 2009 06:11:27 +0000 Pete Tuvol http://www.papertip.com/blog/?p=225 keyword-analysisIn ancient ages people thought that the sun and stars revolve around the earth. It turned out to be otherwise. The same paradox applies to the web. Earlier we thought that search engines go around in web, but it seems the whole web has come to revolve around the search engines. Further inwards, keywords were meant to make rounds of search engines; but now it seems the whole search engine philosophy revolves around the keywords. Or, are we going wrong?
The web of earlier era was like free flowing and ever expanding galaxies within the earth’s ether. There were no restrictions. It let all the physical boundaries go burst and the blood of creativity flow. Going by the URLs was still the norm and people had URLs on the tips of their tongue or fingers.
This expansion was so rapid and beyond the ken of the common user. It became impossible for the users to keep track of websites sprouting at every node. The search engines woke up to the reality that users are looking for something to help them sort out searches and provide for one-point gateway to whatever they needed. That was the time search engines descended on the psyche of the net users.
Keywords became the master-key to get whatever information one needed on the web. The time since words became keywords, the direction of the revolution of the web reversed. Websites, networks, contents, blogs… everything started revolving around keywords. It has come to such a stage that we need to decide the keyword before jumping into the web-wagon. You must finalize your keyword before doing a search, designing a website or writing content.
Keywords provide you a cliff to go bungee jumping into the web. But ultimately, this cliff, platform or gateway has become more important than the web itself. It has curtailed the freedom of using the web and writing content, as search engines are using their spy-eyes to record every key-stroke. The search engine is also keeping track of the traffic. But it is interested in watching which vehicle you use rather than where you go.
Keywords_2Is too much emphasis being laid on the keyword? Agreed that key permits you to enter the house, but are we giving more importance to the key than the house?

]]> http://www.papertip.com/blog/keywords-are-they-getting-undue-importance.html/feed 0 LSI – The Search Engine Think-Tank http://www.papertip.com/blog/lsi-%e2%80%93-the-search-engine-think-tank.html http://www.papertip.com/blog/lsi-%e2%80%93-the-search-engine-think-tank.html#comments Fri, 06 Nov 2009 06:07:01 +0000 Suhasini N http://www.papertip.com/blog/?p=184 web1-web4Latent Semantic Analysis is primarily used by Google to detect spam, where excessive use of keyword is inserted in order to fool the search engines into providing a higher page-ranking for that keyword. This was indeed achievable by writing meaningless templates with rotating synonyms in which any keyword was multiply inserted by using software. Thousands of pages could be generated each hour targeting a specific keyword, and people were making thousands each day using Adsense.

The principles of LSI in determining content of web-pages, was first used by a small company called Oingo. Later renamed Applied Semantics, they developed a search system for determining the relevance of page content for specific advert placement, and called this Adsense. This was bought by Google in April, 2003 and used for replacing their system which was still developing. Adsense was not developed by Google, but purchased, and a good bargain at that.

However, a general opinion of the LSI is slightly off-mark. Instead of thinking it to be just an algorithm screwed on to the search engine, this could be better understood as a concept. Tie in the phrase ‘Artificial Intelligence’ to the LSI, and we see this in better light.

When we search for Tiger Woods, the search will not result in putting forth pages related to the keywords ‘tiger’ and ‘woods’; instead what we get is what we call ‘relevance feedback.’  This search will present a number of pages relating to golf. LSI is the most potent tool available for the search engines, as of now.

The LSI enabled search platforms are most effective and able to make better sense since they do not just focus on a bunch of keywords. Conventional search engines were unable to give good results since they were basing results only on ‘keywords’ analysis.

This was the reason they were unable to tell the difference between:

  • Similar words but with different meanings – and we have a whole lot of them.
  • Words similar in meaning, but spelled differently – sickness/vomiting.
  • Singular and plural forms of words – dice/die, man/men.
  • Branches of words from the same root – like ‘bath’, ‘bathe’, ‘bathing’, or ‘bathed.’

LSI is different, a kind of ‘Artificial Intelligence’ really. Looking at the speed and number of web-pages being added on the net everyday, it definitely is a challenging task for any search engine to provide an ideal search result.

The fact is that LSI is able to fit in this slot of search process, widely & wisely capable of enhancing the qualities of any search engine using LSI.

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