Keywords: Are they getting undue importance?

Posted in: Content & Google, Essence of Content!
In ancient ages people thought that the sun and stars revolve around the earth. It turned out to be otherwise. The same paradox applies to the web. Earlier we thought that search engines go around in web, but it seems the whole web has come to revolve around the search engines. Further inwards, keywords were meant to make rounds of search engines; but now it seems the whole search engine philosophy revolves around the keywords. Or, are we going wrong? The web of earlier era was like free flowin
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LSI – The Search Engine Think-Tank

Posted in: Content & Google, Essence of Content!, Letters & Words, Trivial Tips!, Words in Advertising
1 Comment Latent Semantic Analysis is primarily used by Google to detect spam, where excessive use of keyword is inserted in order to fool the search engines into providing a higher page-ranking for that keyword. This was indeed achievable by writing meaningless templates with rotating synonyms in which any keyword was multiply inserted by using software. Thousands of pages could be generated each hour targeting a specific keyword, and people were making thousands each day using Adsense. The principles
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