Successful Viral Marketing Tips

According to Wikipedia, Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

In simple terms, Viral marketing is marketing your products/services on their own. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The term “viral marketing” is also sometimes used to refer to stealth marketing campaigns—the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm. A good viral-marketing program has three essential qualities:

• It’s simple to do
• It’s trustworthy and
• It benefits both the talker and the “talkee.”

Top 5 tips for Viral marketing:

Remember that viral marketing is 100% about emotions. So, viral marketing can be accomplished online as well offline. Here are the top 5 tips to get your campaign viral.

1. Do something unexpected

2. Make people feel something with dedication

3. Set your campaign free, without any restrictions.

4. Allow features like sharing, commenting, embedding, downloading, etc.

5. Don’t market your product shamelessly.