January 29th
Pete Tu
Pete Tuvol

iPad – We’ll all pad one day

Posted in: Content & Google
Steve Jobs will not stop smiling for himself, ever since he launched iPad. And I bet he won’t stop for a long time to come. iPad is designed to make the best of the multi-touch screen and to make this the most envious way of experiencing the web, email, photos and videos. The portability and perfection in size add to the joy of having one around all the time. Display – As clear as the content With a perfect large screen displaying in vibrant colors, iPad enables you see the web pages l
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January 25th
Suhasini N
Suhasini N

The Importance of RSS in the Corporate World

Posted in: Marketing Manifesto.., Of Brands & Badges!, Trivial Tips!
Just Imagine This Scenario A corporate communications director making sure that the widest possible coverage of her latest press release through an RSS feed and ensuring dissemination via a news aggregator. The internal communications manager sending out daily reports, both internal data and externally sourced information, to all his company employees all around the world in the chosen RSS option. He is assured that no one is inadvertently left off the ci
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January 19th
Pete Tu
Pete Tuvol

Print Media to Digital Media – The Evolution

Posted in: Content & Google, Essence of Content!
1 Comment
As the traditional print media began adopting digital technologies for gains, little did it realize then that sooner or later the new media would be putting the traditional methods into oblivion. While the digital media is perfectly able to fulfill on the promises that it made, the fast paced technological changes in the new media, has totally transformed what actually appears today. Frankly, if we hold both ends, they appear like two separate entities, unless we are able to reconstruct the miss
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December 28th
Pete Tu
Pete Tuvol

Keywords: Are they getting undue importance?

Posted in: Content & Google, Essence of Content!
In ancient ages people thought that the sun and stars revolve around the earth. It turned out to be otherwise. The same paradox applies to the web. Earlier we thought that search engines go around in web, but it seems the whole web has come to revolve around the search engines. Further inwards, keywords were meant to make rounds of search engines; but now it seems the whole search engine philosophy revolves around the keywords. Or, are we going wrong? The web of earlier era was like free flowin
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November 30th
Suhasini N
Suhasini N

Content Writing: Art or a Science?

Posted in: Content & Google, Essence of Content!, Queen Content!, Trivial Tips!
1 Comment
Changing mediums of communication have thrown open many new avenues within the field of writing; and content writing is the one amongst it that is much in demand and growing by every keyboard press. Though it is basically a type of writing, it has certain strict regulations. That creates a platform to discuss whether content writing should be treated as an art or a science. It’s an art There should not be any doubt that writing is an art form. Like dancing, painting and singing; writing
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November 20th
Suhasini N
Suhasini N

Podcasting for Small Businesses

Posted in: Content & Google, Essence of Content!, Marketing Manifesto.., Trivial Tips!
What does it mean? A podcast is a transmission of digital media files in audio, video or any other format, over the web. It is a series of many small parts that follow web syndication and can be downloaded. Like, on radio it is broadcast, on television, it is telecast; the same way on internet it is podcast. Where did the term ‘podcast’ originate? This term is a mix of two terms – the first part, pod, relates to the iPod, a popular portable media layer device by Apple Computers; a
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November 18th
Suhasini N
Suhasini N

What is a Teaser?

Posted in: Content & Google, Essence of Content!, Marketing Manifesto.., Trivial Tips!, Words in Advertising
Imagine that you are jogging in the morning in a park near you. Suddenly, a few meters in front of you, one jogger cries out catching his knee and collapses on the ground. Before you could reach there he gets up and walks away. You are surprised and notice that he has left a piece of paper at the spot. You reach the spot, pick up the chit that reads, ‘Reach 101, Park Street, immediately’. Your curiosity is killing you. You turn around and reach the provided address, to find a big shoe sto
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November 14th
Suhasini N
Suhasini N

The Importance of RSS in the Corporate World

Posted in: Letters & Words, Marketing Manifesto.., Of Brands & Badges!, Trivial Tips!
1 Comment
Just Imagine This Scenario A corporate communications director making sure that the widest possible coverage of her latest press release through an RSS feed and ensuring dissemination via a news aggregator. The internal communications manager sending out daily reports, both internal data and externally sourced information, to all his company employees all around the world in the chosen RSS option. He is assured that no one is inadvertently left off t
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