The Importance of RSS in the Corporate World

The Importance of RSS in the Corporate World

Just Imagine This Scenario A corporate communications director making sure that the widest possible coverage of her latest press release through an RSS feed and ensuring dissemination via a news aggregator. The internal comm

Print Media to Digital Media – The Evolution

Print Media to Digital Media – The Evolution

As the traditional print media began adopting digital technologies for gains, little did it realize then that sooner or later the new media would be putting the traditional methods into oblivion. While the digital media is perfectly able to fulfill o

Keywords: Are they getting undue importance?

Keywords: Are they getting undue importance?

In ancient ages people thought that the sun and stars revolve around the earth. It turned out to be otherwise. The same paradox applies to the web. Earlier we thought that search engines go around in web, but it seems the whole web has come to revolv

Content Writing: Art or a Science?

Content Writing:  Art or a Science?

Changing mediums of communication have thrown open many new avenues within the field of writing; and content writing is the one amongst it that is much in demand and growing by every keyboard press. Though it is basically a type of writing, it has ce

Podcasting for Small Businesses

Podcasting for Small Businesses

What does it mean? A podcast is a transmission of digital media files in audio, video or any other format, over the web. It is a series of many small parts that follow web syndication and can be downloaded. Like, on radio it is broadcast, on telev

What is a Teaser?

What is a Teaser?

Imagine that you are jogging in the morning in a park near you. Suddenly, a few meters in front of you, one jogger cries out catching his knee and collapses on the ground. Before you could reach there he gets up and walks away. You are surprised and

The Importance of RSS in the Corporate World

The Importance of RSS in the Corporate World

Just Imagine This Scenario A corporate communications director making sure that the widest possible coverage of her latest press release through an RSS feed and ensuring dissemination via a news aggregator. The internal

LSI – The Search Engine Think-Tank

LSI – The Search Engine Think-Tank

Latent Semantic Analysis is primarily used by Google to detect spam, where excessive use of keyword is inserted in order to fool the search engines into providing a higher page-ranking for that keyword. This was indeed achievable by writing meaningle