Content Writing: Art or a Science?
Changing mediums of communication have thrown open many new avenues within the field of writing; and content writing is the one amongst it that is much in demand and growing by every keyboard press. Though it is basically a type of writing, it has certain strict regulations. That creates a platform to discuss whether content writing should be treated as an art or a science.
It’s an art
There should not be any doubt that writing is an art form. Like dancing, painting and singing; writing is also regarded as one of the art forms since ages. Good and prolific writers are always revered like gurus by the disciples of writing. Content writing, basically being a type of writing, qualifies to be called an art.
The only feature of content writing that differentiates it from other types of writings is that it is for the electronic media. Traditional mediums like pen and paper are not availed for content writing. That does not mean that it does not need basic skills required for an art form. Like any other art form, flair for writing is born within and it cannot be inculcated from outside.
It is a science
Content writing does not have a freedom like other forms of writing. It has many limitations and techniques involved. Writing for specific readership, limitation of word length, use of keywords, and its density, creating hyperlinks, etc are some of the features of content writing that makes it more like a technique.
Unlike other types of writings that give you freedom to explore various aspects, content writing is basically done keeping specific readership and electronic media in mind. An author can give personal touches to the other types of writings, whereas content writing does not allow anything other than a professional touch.
Well, the debate is open for all. Do bring out your points of view.