How to create a killer sales letter.

Posted in: Essence of Content!, Letters & Words, Queen Content!, Trivial Tips!, Words in Advertising
I remember that night, when one of my good friend called me up at 2 in the morning and said that his sales were in the bin for that quarter. He had excellent products but somehow no one was interested to buy them. He asked for my help. Receiving a call at 2 in the morning, I had two options. One was to say, "Hey buddy, lets talk tomorrow. I need sleep and so do you. So go back to sleep and don't worry, we will sort this tomorrow." Another option was to say, "Don't worry buddy. I have a killer
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Optimizing Online News Content

Posted in: Content & Google, Essence of Content!, Words in Advertising
Everyone likes to read or hear news. This keeps one updated with the latest happenings in and around you. There are various mediums through which a news propagates: print, television, radio, internet and word of mouth being the most common ones. With internet being a common platform for users today, any news spreads faster on the internet than any other medium. But just publishing the news on the web will make it ordinary as others are doing the same thing. What will help you to stand out is
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Focus on your readers when writing.

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Of Brands & Badges!, Words in Advertising
Many times people ask us how to write well. Believe me, the question might sound simple, but answering it is very difficult. Depending upon the situation and the audience, we guide them and they feel happy. But just for sometime as they come back after reading an avalanche of articles and blog posts teaching you how to write well. Even the reputed bloggers and content publishers cannot resist publishing these blog posts and articles that has already been told to you at least 100 million times.
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