Turn Your Tongue Green

Posted in: Letters & Words, Trivial Tips!, Words in Advertising
Descend of digital conundrum from the cyberspace has converged the virtual world to fit into our screen. It has zapped our lifestyles to suit emerging global trends. Obviously our language, rather ‘lingo’ cannot remain aloof to the change. Languages are constantly undergoing a change; and the speed of its change is flabbergasting. Nothing is alarming about the metamorphosis of the language that is used for personal communication. However, the corporate lingo is seeing a definite change th
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Writing for the Web – Keep Evolving

Posted in: Content & Google, Essence of Content!, Letters & Words, Queen Content!, Words in Advertising
Content and content presentation is bound to the technologies that work on the web, and is susceptible to change and evolve with the algorithms ruling the search engines. This fact cannot be denied that all content put on the web today is intended and designed to rank better on search results. Keywords are the guiding lights illuminating the path content creation is now expected to take. This may go on for the fact that the search engines today are not really ‘so smart.’ It will take a while
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What is a Teaser?

Posted in: Content & Google, Essence of Content!, Marketing Manifesto.., Trivial Tips!, Words in Advertising
Imagine that you are jogging in the morning in a park near you. Suddenly, a few meters in front of you, one jogger cries out catching his knee and collapses on the ground. Before you could reach there he gets up and walks away. You are surprised and notice that he has left a piece of paper at the spot. You reach the spot, pick up the chit that reads, ‘Reach 101, Park Street, immediately’. Your curiosity is killing you. You turn around and reach the provided address, to find a big shoe sto
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LSI – The Search Engine Think-Tank

Posted in: Content & Google, Essence of Content!, Letters & Words, Trivial Tips!, Words in Advertising
1 Comment Latent Semantic Analysis is primarily used by Google to detect spam, where excessive use of keyword is inserted in order to fool the search engines into providing a higher page-ranking for that keyword. This was indeed achievable by writing meaningless templates with rotating synonyms in which any keyword was multiply inserted by using software. Thousands of pages could be generated each hour targeting a specific keyword, and people were making thousands each day using Adsense. The principles
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Get Set for the Mobile SEO

Posted in: Content & Google, Essence of Content!, Marketing Manifesto.., Trivial Tips!, Words in Advertising
Mobile search is an evolving branch of information retrieval services centering around the convergence of mobile platforms, mobile handsets or other mobile devices. This is not just a spatial shift of the PC web-search, but witnessing a tree-like branching into specialized segments of mobile broadband and mobile content. Best Practices On-site Mobile SEO WML is likely to be phased out soon, so use 100% valid XHTML 1.0 code. Mobile search engines may have trouble digesting invalid cod
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SEO copywriting Weaknesses

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Queen Content!, Trivial Tips!, Words in Advertising
If a good SEO copywriting can do wonders for the site, a bad or misfit job can be destructive. It would then be right to understand the inadequacies that may prove harmful in fulfilling the job requirement. It would be proper to pay attention to the following weaknesses. In case our analysis proves inadequate for competitive search terms it would not be able to fulfill what we intend to seek with our copywriting. The technique only works for non-competitive search terms. This will not w
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SEO copywriting Strengths

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Queen Content!, Trivial Tips!, Words in Advertising
1 Comment SEO copywriting needs to be written keeping the search engines in mind. Looking at the immense competition, and the scores the copywriting is expected to generate, this kind of content creation requires a good understanding of the ways in which the search engines operate. The use of the right keywords is very important, but stuffing or overstuffing should be avoided, as they only destroy the very purpose of SEO copywriting. ‘The pen is mightier than the sword.’ This also means that i
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The Process of Copywriting in SEO

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Queen Content!, Words in Advertising
A structured copywriting process with SEO in mind must go through these basic steps so as to be able to fulfill the desired goals. A step-by step analysis is given here for all necessary actions that need to be taken for this task. 1) Project Review a)     If this is for an existing website Re-evaluate the current  copywriting Find the flow of the site, and benchmark the process of navigation, the usage of keywords and their relevance to the site. Mark out the text, struc
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