Humans have always been fascinated by languages, and verbal communication has been the first to bear the impact of evolutionary changes. During the last century, human evolution has been centered on major lifestyle changes influenced by mechanization. Recently, electronic gadgets have intruded human lives and the first aspect that they are changing is the way we communicate.

Gadget gifts

Texting, that has been the gift of mobile communication devices, has already changed (read spoilt, if you please) our language. The changes that were earlier limited to written forms are now transcending spoken barriers. The change is unnoticeable but certain. And now, while the future looks laden with androids, it won’t be a surprise if we converse in ROILA not only with them but also with humans.
We haven’t limited our cryptically creative communication conundrum to converse with robots; humans have always tried to decipher new language for themselves. Esperanto was the first attempt to unite the humankind on linguistic basis. It is the first artificially created language of the world. It was devised in 1887 by L. L. Zamenhof, and officially recognized by UNESCO in 1954.
But that was in the years when humans lived quite docile lives unhindered by gadgets and geeks. As electronic gadgets started influencing and smearing our lives with sci-fi, humans are trying umpteen of fruitless attempts to devise languages that will establish communication with celestial bodies and aliens.
New lingo on the block

J.R.R. Tolkien’s Elvish and Marc Okrand’s Klingon are two latest breeds of languages. These languages have been an attempt to bridge universal requirement of singular language that can be deciphered by humans and aliens alike.
Any new evolving language will need to intentionally bend as many rules of human language as possible. Modern texting meets most of these conditions as it is doing away with gender, tense and punctuation, and hence is more popular and easily adopted among the younger generation who is concerned more about intent than content.
Back to the future
Humans should be ready to listen to any sound that will, actually, be a language in the future. Machines, robots, aliens… you never know what will influence your existence, and in order to get going with them you will need to ‘language’ your minds.

This is a promising New Year, and we have it for real. There are going to be many new surprises that will follow, The Bloom Box is just the beginning. Our long awaited revolutionary energy breakthrough is finally here. A little power plant in a small box giving you inexpensive and clean energy with no emissions at all, and this is no more a pipe dream. With the help of this box, we will be able to generate our own electricity, and, which will be wireless. This is like having your own ‘Sun,’ our source of energy in the backyard.

The big power plants and transmission line grids, can now be replaced, and expected to be a thing from the past. We sure are good enough to make this world a better place to live in, just give us a little freedom and lots of time.

Bloom-Bloom energy – Bloom time

Dr. K. R. Sridhar is the CEO, and principal co-founder of Bloom Energy, KPCB’s first green-tech investment; a company engaged in the making of these tiny fuel cells called “Bloom Boxes”, that are able to create massive amounts of power. These flexible fuel cell systems produce clean, reliable and affordable energy using a wide range of fuels. This enables the consumers to be able to generate our own cheaper electricity. This will also help us cut carbon emissions by 50-100% per kW, depending upon the fuel consumed.

Fortune magazine has cited Dr. Sridhar as “one of the top five futurists that are inventing tomorrow today.”  Dr. Sridhar had earlier led a team developing technologies for sustaining life on Mars for NASA, and also worked as a professor of Aerospace and Mechanical Engineering, as well as Director of the renowned Space Technologies Laboratory (STL) at the University of Arizona, before founding his brainchild ‘Bloom Energy.’

Green-tech solution – a milestone

He is also a sought after speaker and adviser on energy and environmental issues. We are closing on to realizing his dreams, like he says “we can solve our current energy problems through a combination of technology, innovation and conservation.” May his words, as they are, come true.

Display – As clear as the content

With a perfect large screen displaying in vibrant colors, iPad enables you see the web pages like they actually are meant to be seen. Easy readability and navigation make the iPad one of the most wonderful devices ever made by man. When our finger, the most natural pointing instrument is going to be the boss, just imagine the kind of pleasure this can generate.

This will also make a huge difference to the internet and the world-wide-web. Imagine the convenience and the clarity with which you could conference, or watch videos, music videos and movies while relaxing in bed. With some crisp, vibrant displays and unique software features, this is also an extraordinary way to share pictures as well. You could sync these with your computer, download from email, or import the photos directly from the camera using the optional Apple Camera Connection kit.

Effective Content Management

You Tube, iPod, iTunes, iBooks and most of the other apps will make this device well appreciated and consumed for a long time to come. This is amazingly compatible and has been designed keeping all these factors in mind. There is hardly a thing that you will not be able to do with your iPad. This toy, like it fits around you, only weighs 680 grams, so you could conveniently tuck around. Your grand fiesta is finally here, so grab one as soon as you can.

1. External audience, who would be people from all walks of life. These people are targeted when you plan to distribute your case study for marketing purpose. This creates awareness amongst the people and they start noticing your ways of solving a problem. These audiences would more likely want the details of your success story. Then they start talking about you in groups and suddenly your case study becomes very popular and you are considered an expert in the industry.

2. Internal audience, who would be the people within your company. Case studies that target internal audiences are created to aid in training and development and aims to inform the employees about a particular instance. These are more technical in nature and use many industry jargons and terms. These audiences would like case studies that provide more learning experience. This will help the employees to implement similar steps in real time while working.

How to market Case Studies

I am listing the 5 best ways of marketing your case study. Depending upon your target audience, you might like to use all of them or a combination of a few.

1. Create crisp power point presentations on case studies, that covers points slide by slide.

2. Upload your case study presentation on websites like SlideShare and PresenterNet as this will make your case study available to large group of people.

3. If you have your case study in document form, you can submit it to article submission sites like Ezine articles.

4. If you have some interesting points (controversial or funny) to tell about your case study, you would love to have a video put on YouTube.

5. Podcasts can be a great and effective way of engaging people to spread your case study.

As I said, the above tips can be implemented in parts or whole. At Word Chillies, we use a combination of these depending upon the audience type and the complexity of the case study. So, dig out the success stories that you had achieved in the past and start creating a Case Study to let people know about your expertise in your industry. You can contact us here, if you want any help while creating them.

Case studies find increasing use in business and marketing as tools with multiple uses. It not only helps you to showcase your successes and aid marketing, but also serves as a guideline for others to follow. This helps people follow certain steps that can produce effective results in certain cases; and all this from the experience and tested methods mentioned in the case study. Case studies serve multiple purposes but have to be handled differently for each purpose.

Writing case studies is a specialized skill. It requires an understanding of the technical aspects, business as well as excellent writing skills. Case studies are usually compiled by expert content writers, who may or may not be a part of the the team that achieved the results. Mostly writing case studies is outsourced to content writing firms, since it demands a degree of objectivity for it to be really effective.  Moreover, it is a time-consuming task, requiring inputs from different functional experts at regular intervals.

Case studies can have two different flavors: One that is created for marketing purposes and the other for enhancing the training and development within a company. In my next post, I will talk in more detail about these two flavors.

In case, you could not get certain points, here is a brief explanation about AIDAS.

AIDAS stands for Attention, Interest, Desire, Action and Satisfaction.

Attention: The text on your website should be so attractive that it catches visitors attention. This is because when you catch someone’s attention, the probability of them to read the content increases. You can use some attractive buttons or animations or colorful ads to catch visitor’s attention.

Interest: Once you successfully catch your visitors attention, you need to make sure that that they explore your site. This can only be possible if the content interests them; i.e. if they get what they are looking for. You can give some useful information to your visitors to keep them sticking to your site. You may include some tips, techniques or tricks to accomplish certain tasks. This will work because everyone wants easy ways to accomplish things and if you provide them consistently, you will have a large amount of loyal visitors.

Desire: Your content should force your visitors with the desire to buy the product from you. For this the content should have proper information about the product(s) you are selling. One easy way of increasing the desire is to give some type of freebies. Discounts, Referral incentives and product spotlight; all these can yield a great result in increasing the desire of your visitor.

Action: If the initial 3 steps made the visitor stay at the website then you should now expect the visitor to take some action. Action could be that you expect the visitor to order the product or see a demo (if available) or send you an email or contact you. To facilitate action from the user there should be a call to action button or link that is prominent enough for the user to click. Look at the Buy Now or Download links/buttons that are used on commodity sites.

Satisfaction: Once you have successfully converted your visitor into a prospect, its time to give them the best service possible. Your customers might encounter problems with the product they purchased from your site, so they would come to you looking for a solution. At such times giving them excellent service is very mandatory because they are your ambassadors. You need to remember that they have purchased the product from your website and it was not a face to face deal. So when you help someone who has never seen you, it develops a trust between the two. And this trust helps you in getting more customers because your satisfied ones will always praise you. So the good words about your product or company will soon spread rapidly giving you more visibility and business.

I hope the AIDAS approach to SEO copywriting explained above helps you take certain steps in the right direction. All the steps discussed above are part of the SEO copywriting process that we follow at Word Chillies. Our Subject Matter Experts (SMEs) analyze your website and provide a unique copy for the same so that your business flourishes. Do get back to us if you have any queries.

Copywriting in SEO terms can be explained as:

1. A technique of writing the viewable text on a web page in such a manner that it reads well for the viewer and crawler and also targets the specific search terms.
2. It optimizes on-page elements (meta data) for the targeted search terms.
3. It ensures that your site gets highly qualified focused traffic that leads to higher conversions.

The best strategy we follow at Word Chillies for a good SEO copywriting is called as ‘The AIDAS Approach’. AIDAS stands for Attention, Interest, Desire, Action and Satisfaction. I can keep writing on What is AIDAS approach and how to successfully implement it. But for today, I will stop here with an image given below. In my next post, I will explain this approach in detail, but in the mean time try to figure our what you could understand from the image.

Think of a few sites that you like to visit again and again. YouTube, Digg, Tech Crunch… What makes you keep coming back? Think.

Most likely, if your answer is the compelling, relevant, and timely content; then you have hit a jack pot! See, all the things that you like will also be adored by others since they are just like us. Quality articles, tutorials, tips, etc. compel the reader to come back again, and again, and maybe even email some of their friends to come too. The sites that are consistently top ranked in the search engine results have these things in common when it comes to content:

• Interesting and unique content that is well-written.
• Links that point the searcher to other parts of the site (and more well-written content).
• Fresh as well as updated content. “Fresh” means that the information will not be outdated in a month from now.

So apart from the above mentioned points, these are the things that you should give importance while developing good web content:

1. Keywords – You’ve worked hard on these keywords; make them stand out (bold, header tags, different font, etc.)

2. Clear titles – Make it clear what you are going to talk about. Sometimes its fun to use puns but search engine spiders just aren’t programed that way.

3. Be short and sweet – Adjust your points in the ratio of one idea to one paragraph. Long, unbroken blocks of text tend to turn away visitors, as they are difficult to read on a computer screen.

4. Don’t be a marketer – atleast while writing your content. Don’t inflate your writing with a lot of hot air; keep it down to earth.

These are just general guidelines for writing quality web content. It’s not something that most people can master overnight, so give yourself some time. Read a lot, see how other people are doing it, practice the same (if applicable) and always put yourself in your web site visitor’s place. We at Word Chillies always write content by doing a brainstorming process. This lets us get various insights on how and what a visitor can look for. So choose what’s the best combination for you and you can attract enormous traffic to your website – purely because of good content.

Other factors which depict the importance of good web content are:

1. People mostly spend their time on the web. So they are more comfortable in searching their requirements on search engines than visiting places.

2. When people use search engines, they have various options for choosing the desired product. So if your website does not have a compelling content, the visitor might move to some other website, meaning loss of business for you.

3. Natural and attractive web content acts as a sales person for you; which interacts with the visitors.

Quality web content must be easy to find, and it must be relevant to what the searcher is looking for. For this they rely on search engines which look for original and quality content. Hence having a good web content serves two purposes:

1. Its quality forces the search engines to rank it better, thereby giving you more visibility.

2. You get a very good chance of making the searchers a return visitor to your website.

Knowing the importance of having a good web content, you now need to take action. In my next post, I will explain how to write a good web content. So if you are looking for content rephrasing, do come back and check.