Business Blogging: A New Tool for Your Business

Posted in: Content & Google, Marketing Manifesto.., Trivial Tips!
Does your business website need a blog? In order to find out if a blog could be good for your business, answer the following question: • Do the vendors, targeted customers spend good amount of time on internet? • Do people research about product or any information related to your business online? • Do you have some instances in your experience or specific business related information which you can share with customers? • Can the information you share add value or educate people
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Turn Your Tongue Green

Posted in: Letters & Words, Trivial Tips!, Words in Advertising
Descend of digital conundrum from the cyberspace has converged the virtual world to fit into our screen. It has zapped our lifestyles to suit emerging global trends. Obviously our language, rather ‘lingo’ cannot remain aloof to the change. Languages are constantly undergoing a change; and the speed of its change is flabbergasting. Nothing is alarming about the metamorphosis of the language that is used for personal communication. However, the corporate lingo is seeing a definite change th
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The Bloom Box – Your Power Plant Breakthrough

Posted in: Content & Google, Of Brands & Badges!, Trivial Tips!
Our personal source of energy in the backyard This is a promising New Year, and we have it for real. There are going to be many new surprises that will follow, The Bloom Box is just the beginning. Our long awaited revolutionary energy breakthrough is finally here. A little power plant in a small box giving you inexpensive and clean energy with no emissions at all, and this is no more a pipe dream. With the help of this box, we will be able to generate our own electricity, and, which will
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The Importance of RSS in the Corporate World

Posted in: Marketing Manifesto.., Of Brands & Badges!, Trivial Tips!
Just Imagine This Scenario A corporate communications director making sure that the widest possible coverage of her latest press release through an RSS feed and ensuring dissemination via a news aggregator. The internal communications manager sending out daily reports, both internal data and externally sourced information, to all his company employees all around the world in the chosen RSS option. He is assured that no one is inadvertently left off the ci
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Content Writing: Art or a Science?

Posted in: Content & Google, Essence of Content!, Queen Content!, Trivial Tips!
1 Comment Changing mediums of communication have thrown open many new avenues within the field of writing; and content writing is the one amongst it that is much in demand and growing by every keyboard press. Though it is basically a type of writing, it has certain strict regulations. That creates a platform to discuss whether content writing should be treated as an art or a science. It’s an art There should not be any doubt that writing is an art form. Like dancing, painting and singing; writing
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Podcasting for Small Businesses

Posted in: Content & Google, Essence of Content!, Marketing Manifesto.., Trivial Tips!
What does it mean? A podcast is a transmission of digital media files in audio, video or any other format, over the web. It is a series of many small parts that follow web syndication and can be downloaded. Like, on radio it is broadcast, on television, it is telecast; the same way on internet it is podcast. Where did the term ‘podcast’ originate? This term is a mix of two terms – the first part, pod, relates to the iPod, a popular portable media layer device by Apple Computers; a
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What is a Teaser?

Posted in: Content & Google, Essence of Content!, Marketing Manifesto.., Trivial Tips!, Words in Advertising
Imagine that you are jogging in the morning in a park near you. Suddenly, a few meters in front of you, one jogger cries out catching his knee and collapses on the ground. Before you could reach there he gets up and walks away. You are surprised and notice that he has left a piece of paper at the spot. You reach the spot, pick up the chit that reads, ‘Reach 101, Park Street, immediately’. Your curiosity is killing you. You turn around and reach the provided address, to find a big shoe sto
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The Importance of RSS in the Corporate World

Posted in: Letters & Words, Marketing Manifesto.., Of Brands & Badges!, Trivial Tips!
1 Comment Just Imagine This Scenario A corporate communications director making sure that the widest possible coverage of her latest press release through an RSS feed and ensuring dissemination via a news aggregator. The internal communications manager sending out daily reports, both internal data and externally sourced information, to all his company employees all around the world in the chosen RSS option. He is assured that no one is inadvertently left off t
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