‘Green’ vs ‘UnGreen’

Posted in: Marketing Manifesto..
Who is going green? Bob Cline, National Geographic Society's director of general services was aware of the environmental and health impacts of the conventional cleaning practices within the facility. "Basically, it was a matter of goal congruency," Cline says. "Conservation is part of the National Geographic Society mission, and we felt that it would be good if our facilities matched our vision." As part of this drive, the following statistics were disclosed by the environmental consultant, St
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The Digital Bazaar

Posted in: Marketing Manifesto..
1 Comment The Digital Bazaar.... The Digital retail sector is governed by rules which are totally alien to the traditional (offline) retail industry. In a traditional retail transaction, seller always occupies the upper hand with respect to the buyer. But, in the digital economy, the scales have turned – Consumers not only enjoy an equal footing in the transaction but they also influence the pre-sales and Post-sales processes. Consumers not only determine the advertising and marketing strategy but they
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The Green Chorus – Consumers are driving it!

Posted in: Marketing Manifesto..
Consumer Chorus – “Going for Green” "Consumers are asking more questions about how and where apparel is made and about the impact of the food that they eat, and like any smart business, companies are gearing up to address those concerns," said Matt Hirschland, a spokesman for San Francisco-based Business for Social Responsibility, an industry trade group that consults with businesses on social and ethical issues. Consumers are no longer the silent recipient of product or service at one en
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Business Blogging: A New Tool for Your Business

Posted in: Content & Google, Marketing Manifesto.., Trivial Tips!
Does your business website need a blog? In order to find out if a blog could be good for your business, answer the following question: • Do the vendors, targeted customers spend good amount of time on internet? • Do people research about product or any information related to your business online? • Do you have some instances in your experience or specific business related information which you can share with customers? • Can the information you share add value or educate people
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Manage your content with the right content management system

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Of Brands & Badges!, Queen Content!
A content management system (CMS) can help you organize your website in a way that it is accessible to everyone. However, the trick is to find and implement the right CMS for your projects. If the content on your website needs to be altered frequently, then you would perhaps need access and control of your site rather than request updates through your web developer. This is when a CMS comes into the picture. So when you have decided that you need a CMS, the following suggestions can help y
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The Importance of RSS in the Corporate World

Posted in: Marketing Manifesto.., Of Brands & Badges!, Trivial Tips!
Just Imagine This Scenario A corporate communications director making sure that the widest possible coverage of her latest press release through an RSS feed and ensuring dissemination via a news aggregator. The internal communications manager sending out daily reports, both internal data and externally sourced information, to all his company employees all around the world in the chosen RSS option. He is assured that no one is inadvertently left off the ci
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Podcasting for Small Businesses

Posted in: Content & Google, Essence of Content!, Marketing Manifesto.., Trivial Tips!
What does it mean? A podcast is a transmission of digital media files in audio, video or any other format, over the web. It is a series of many small parts that follow web syndication and can be downloaded. Like, on radio it is broadcast, on television, it is telecast; the same way on internet it is podcast. Where did the term ‘podcast’ originate? This term is a mix of two terms – the first part, pod, relates to the iPod, a popular portable media layer device by Apple Computers; a
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What is a Teaser?

Posted in: Content & Google, Essence of Content!, Marketing Manifesto.., Trivial Tips!, Words in Advertising
Imagine that you are jogging in the morning in a park near you. Suddenly, a few meters in front of you, one jogger cries out catching his knee and collapses on the ground. Before you could reach there he gets up and walks away. You are surprised and notice that he has left a piece of paper at the spot. You reach the spot, pick up the chit that reads, ‘Reach 101, Park Street, immediately’. Your curiosity is killing you. You turn around and reach the provided address, to find a big shoe sto
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