SEO copywriting Weaknesses

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Queen Content!, Trivial Tips!, Words in Advertising
If a good SEO copywriting can do wonders for the site, a bad or misfit job can be destructive. It would then be right to understand the inadequacies that may prove harmful in fulfilling the job requirement. It would be proper to pay attention to the following weaknesses. In case our analysis proves inadequate for competitive search terms it would not be able to fulfill what we intend to seek with our copywriting. The technique only works for non-competitive search terms. This will not w
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SEO copywriting Strengths

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Queen Content!, Trivial Tips!, Words in Advertising
1 Comment SEO copywriting needs to be written keeping the search engines in mind. Looking at the immense competition, and the scores the copywriting is expected to generate, this kind of content creation requires a good understanding of the ways in which the search engines operate. The use of the right keywords is very important, but stuffing or overstuffing should be avoided, as they only destroy the very purpose of SEO copywriting. ‘The pen is mightier than the sword.’ This also means that i
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The Process of Copywriting in SEO

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Queen Content!, Words in Advertising
A structured copywriting process with SEO in mind must go through these basic steps so as to be able to fulfill the desired goals. A step-by step analysis is given here for all necessary actions that need to be taken for this task. 1) Project Review a)     If this is for an existing website Re-evaluate the current  copywriting Find the flow of the site, and benchmark the process of navigation, the usage of keywords and their relevance to the site. Mark out the text, struc
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Best Tips to write a Press Release.

Posted in: Letters & Words, Trivial Tips!
Writing an effective online press release can do more for your business than any other act of marketing. Not only will it help in spreading your word to a large audience, but even the search engines will relish it. Search engines like Google and Yahoo give a lot of importance to press releases and hence they promote them on their website by allowing them dominate the top positions in the search engine results page. Thus if your press release is informative, then Google and Yahoo will allow it to
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How to create a killer sales letter.

Posted in: Essence of Content!, Letters & Words, Queen Content!, Trivial Tips!, Words in Advertising
I remember that night, when one of my good friend called me up at 2 in the morning and said that his sales were in the bin for that quarter. He had excellent products but somehow no one was interested to buy them. He asked for my help. Receiving a call at 2 in the morning, I had two options. One was to say, "Hey buddy, lets talk tomorrow. I need sleep and so do you. So go back to sleep and don't worry, we will sort this tomorrow." Another option was to say, "Don't worry buddy. I have a killer
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What ELSE speaks louder that words?

Posted in: Content & Google, Essence of Content!, Letters & Words, Queen Content!
Action? Nope! I asked "what ELSE." Think... Ok. The answer is - CARTOONS. Yes, you read it right. Cartoons are images or symbols depicting certain characters and conveying the desired message in a light-hearted manner. They are not only funny but at the same time appealing and can generate excellent brand image recall. No matter how serious the thought; it gets conveyed in the lightest manner possible to the public. Many a times cartoon illustrations and cartoon characters are very eff
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Focus on your readers when writing.

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Of Brands & Badges!, Words in Advertising
Many times people ask us how to write well. Believe me, the question might sound simple, but answering it is very difficult. Depending upon the situation and the audience, we guide them and they feel happy. But just for sometime as they come back after reading an avalanche of articles and blog posts teaching you how to write well. Even the reputed bloggers and content publishers cannot resist publishing these blog posts and articles that has already been told to you at least 100 million times.
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