Old NGO proposals in the new economic order…

Posted in: Letters & Words
Its a disruptive environment - Wall street to Wahabi desert, every nook of this planet is feeling the heat of economic slowdown. Corporates are no longer  married to the concept of CSR (Corporate Social Responsibility) - citing the most obvious reason that they cannot afford this marriage at this time.  With time and good rationale, Non Profit organizations have gradually adapted to the new realities of shrinking global fund pool. While, even at the best of times, the conversion ratio of fund
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Talking green…literally

Posted in: Letters & Words
Samsung is a company with a strong eco-emotion and is never shy of displaying it in the form of ecologically inspiring products. So, when the news of a Corn cell phone from Samsung hit the digital waves, even the most optimistic environmental geeks had a hard time digesting it. But, as the details of Samsung Reclaim unfolded gradually – and very deservedly, Samsung can pat itself on the back. If somebody told you that the major ingredients in your sweet corn soup and your cell phone is almo
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Living with a difference….

Posted in: Letters & Words
Ever envied your neighbor's waterfront house? How about Donald Trump's penthouse overlooking Lake Michigan? But, then, wouldn't it be nice to have your own floating house in the middle of the sea – and with no energy bills. Formodesign, Poland-based architects and designers may have just heard you. They have taken the aquatic architecture to a new height, with the design of a floating home that is self-sustaining in terms of its energy needs – so no gas pipes and plumbing problems for you
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Turn Your Tongue Green

Posted in: Letters & Words, Trivial Tips!, Words in Advertising
Descend of digital conundrum from the cyberspace has converged the virtual world to fit into our screen. It has zapped our lifestyles to suit emerging global trends. Obviously our language, rather ‘lingo’ cannot remain aloof to the change. Languages are constantly undergoing a change; and the speed of its change is flabbergasting. Nothing is alarming about the metamorphosis of the language that is used for personal communication. However, the corporate lingo is seeing a definite change th
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Manage your content with the right content management system

Posted in: Content & Google, Essence of Content!, Letters & Words, Marketing Manifesto.., Of Brands & Badges!, Queen Content!
A content management system (CMS) can help you organize your website in a way that it is accessible to everyone. However, the trick is to find and implement the right CMS for your projects. If the content on your website needs to be altered frequently, then you would perhaps need access and control of your site rather than request updates through your web developer. This is when a CMS comes into the picture. So when you have decided that you need a CMS, the following suggestions can help y
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Writing for the Web – Keep Evolving

Posted in: Content & Google, Essence of Content!, Letters & Words, Queen Content!, Words in Advertising
Content and content presentation is bound to the technologies that work on the web, and is susceptible to change and evolve with the algorithms ruling the search engines. This fact cannot be denied that all content put on the web today is intended and designed to rank better on search results. Keywords are the guiding lights illuminating the path content creation is now expected to take. This may go on for the fact that the search engines today are not really ‘so smart.’ It will take a while
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The Importance of RSS in the Corporate World

Posted in: Letters & Words, Marketing Manifesto.., Of Brands & Badges!, Trivial Tips!
1 Comment Just Imagine This Scenario A corporate communications director making sure that the widest possible coverage of her latest press release through an RSS feed and ensuring dissemination via a news aggregator. The internal communications manager sending out daily reports, both internal data and externally sourced information, to all his company employees all around the world in the chosen RSS option. He is assured that no one is inadvertently left off t
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LSI – The Search Engine Think-Tank

Posted in: Content & Google, Essence of Content!, Letters & Words, Trivial Tips!, Words in Advertising
1 Comment Latent Semantic Analysis is primarily used by Google to detect spam, where excessive use of keyword is inserted in order to fool the search engines into providing a higher page-ranking for that keyword. This was indeed achievable by writing meaningless templates with rotating synonyms in which any keyword was multiply inserted by using software. Thousands of pages could be generated each hour targeting a specific keyword, and people were making thousands each day using Adsense. The principles
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