Its a disruptive environment - Wall street to Wahabi desert, every nook of this planet is feeling the heat of economic slowdown. Corporates are no longer  married to the concept of CSR (Corporate Social Responsibility) - citing the most obvious reason that they cannot afford this marriage at this time.  With time and good rationale, Non Profit organizations have gradually adapted to the new realities of shrinking global fund pool. While, even at the best of times, the conversion ratio of fund
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This auspicious day in the Indian religious calendar witnessed the traditional reenactment of demonic demolition. Every year, Indians of all hue celebrate this day with the hope of a better tomorrow. This symbolic ritual not only instills optimism in human beings, but also creates an atmosphere of equality. With the much needed break at my disposal, i flipped between the news channels hoping to find some more information on the demise of Steve Jobs - Most of the channels were glued to the Ram
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While marketing executives around the world are busy adopting the most effective search marketing strategies to boost their bookings and bottom line, the content angle is often limited to the best translation service provider – and this entails a lot of money in making your site speak different languages. Rules of conversation... Translation is always considered the panacea for all the multilingual marketing pains and many global marketing big hats have fallen prey to this misconception. Eve
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Who is going green? Bob Cline, National Geographic Society's director of general services was aware of the environmental and health impacts of the conventional cleaning practices within the facility. "Basically, it was a matter of goal congruency," Cline says. "Conservation is part of the National Geographic Society mission, and we felt that it would be good if our facilities matched our vision." As part of this drive, the following statistics were disclosed by the environmental consultant, St
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The Digital Bazaar.... The Digital retail sector is governed by rules which are totally alien to the traditional (offline) retail industry. In a traditional retail transaction, seller always occupies the upper hand with respect to the buyer. But, in the digital economy, the scales have turned – Consumers not only enjoy an equal footing in the transaction but they also influence the pre-sales and Post-sales processes. Consumers not only determine the advertising and marketing strategy but they
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Consumer Chorus – “Going for Green” "Consumers are asking more questions about how and where apparel is made and about the impact of the food that they eat, and like any smart business, companies are gearing up to address those concerns," said Matt Hirschland, a spokesman for San Francisco-based Business for Social Responsibility, an industry trade group that consults with businesses on social and ethical issues. Consumers are no longer the silent recipient of product or service at one en
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Samsung is a company with a strong eco-emotion and is never shy of displaying it in the form of ecologically inspiring products. So, when the news of a Corn cell phone from Samsung hit the digital waves, even the most optimistic environmental geeks had a hard time digesting it. But, as the details of Samsung Reclaim unfolded gradually – and very deservedly, Samsung can pat itself on the back. If somebody told you that the major ingredients in your sweet corn soup and your cell phone is almo
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Ever envied your neighbor's waterfront house? How about Donald Trump's penthouse overlooking Lake Michigan? But, then, wouldn't it be nice to have your own floating house in the middle of the sea – and with no energy bills. Formodesign, Poland-based architects and designers may have just heard you. They have taken the aquatic architecture to a new height, with the design of a floating home that is self-sustaining in terms of its energy needs – so no gas pipes and plumbing problems for you
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